Strategic planning is a management tool. It is used to help a company clarify its future direction - to focus its energy and to help members of the organization work toward the same goals. The planning process adjusts the organization's direction in response to a changing environment. Strategic planning is a disciplined effort to support necessary decisions and actions that shape and guide what an organization is, what it does and why it does it, with a focus on where it wants to go and how it is going to get there.
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Dissimilarity between Commercial and Investment banks - Lorenzo V Tan
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